Awfully Good C.I.C.

We are a non-profit organisation who create rigorously tested and thoughtfully delivered training programmes for young people.

How Does it Work?


Play and work together

We combine decades of psychological research with intrinsically motivating and concentration-inducing activities (e.g., sports, dance, and gaming) to create programmes that make a positive impact on young people’s lives.


In a supportive and structured environment

We believe learning should be supported through appropriately structured environments, that are co-developed with caring adult mentors, and utilise a positive social group or community.


To create positive outcomes

Our programmes focus on developing psychological, social, and emotional competencies to positively affect outcomes such as attainment, character, citizenship, physical activity, and mental health literacy.


football beyond borders
Team Research Lab
Norwich School